“The glory of sport is born at the moment when the game and the person become one, when all the complexity of one’s life finds a moment to emerge in the game.”

The above words of Timothy Shriver who has dedicated his life to Special Olympics are one of the leading sentences which summarize the place of sports in human life in the best way. Everyone who does sports, enjoys to watch sports, supports a team, admires sports stars and lives his/her life with sports knows the value of the moments. When you ask why he/she likes sports to even someone who is hardly interested in sports, moments appear in front of his/her eyes. They relive one by one the frames when their team won the title, when they witnessed an incredible record or experienced a big disappointment. In such moments life and sport become “one”. Everything the person goes through gets meaning within sports.

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Following our first book ‘Bir Top Yeter (One Ball Will Do)’ which was published in 2008, we now present our second book ‘Brand Sports Brand’ on our 10th anniversary.

10 years’ collective life made us live sports together and we also recognized that we created a collective memory. We wanted to share frames out of this collective memory and tell you how we feel. We summarized the 10 years during which we brought together brands and sports and in this book.